Ever visit your favorite brand on Instagram and notice they have a little shopping bag on the image? That means that post is ‘shoppable’. If you’ve ever clicked the photo, it gives you the product information and takes you to a separate landing page so you can complete the purchase.
Out of this world right? And if you’re saying—that’s old news, well, you’re kinda right, BUT, Instagram has upped it’s own game and on March of 2019 introduced the world to checkout. Now you can buy directly from your feed without ever leaving the platform. Game changer!
There’s a huge drop off from IG to external links and your audience has to be superrrrr committed to you and your brand in order to exit the platform, by allowing the transaction to take place right in the app Instagram is facilitating the eCommerce relationship so that you can close more sales.
If you were thinking of leaving IG behind this year, don’t! They are investing heavily in becoming an eCommerce platform which can only mean the algorithm will soon start playing favorites. Hint. Hint.
Don’t believe us? Just look at this iconic campaign with Celine Dion just to showcase what shopping inside of Instagram can do!
Did you know that last year Mark Z himself announced that Facebook Groups will become Facebook’s new “future”? Say what?! Whatever does he mean?!
Well, he’s so committed to the power of niche community that Groups is now at the bottom navigation of your app and Group posts get promoted on your feed more often. Remember when they were testing that and all you were seeing were posts from your Groups? Yikes! Small little bump in the road but all seems to be more balanced now.
While Business Pages are certainly pay-to-play and businesses have taken a serious hit in terms of engagement and visibility, the same isn’t true for Groups and there’s a lot of untapped potential. If you think of Groups like the old-school Business Profiles, that will change your entire approach and strategy. Groups offer you the ability to nurture your community in a special way, much like you do with your newsletter content. With Groups, you have the opportunity to reach more of Facebook’s 2.7 Billion users so now is the time to make this a strategic move for your business this year.
We have been conditioned to care about vanity metrics since they were introduced to us in 2010. That’s 10 years of ‘posting for likes’ and 10 years of comparison and measuring our worth by the number of likes and comments on a tiny little square. Woah. If you think that’s heavy, Facebook’s CEO, Adam Mosseri seems to agree:
“The idea is to try to depressurize Instagram, make it less of a competition, and give people more space to focus on connecting with the people they love and things that inspire them.”
Instagram is focusing on mental health and we’re here for it.
Make 2020 the year that you stop freaking out about an algorithm change and start posting high-quality content that brings you closer to your dreamy clients. Let this be the year that you show up authentically and unapologetically you.
And now that there is a bigger emphasis on quality content rather than quantity, we’re here to help with those attention-grabbing images that you’ll need.
With this transaction Buyer acknowledges that the purchase comes with a non-exclusive limited use license so that the Purchaser may use the image for personal or professional use in the normal course of Purchaser's business.
Purchaser may crop the image and overlay the image with text or pdfs of product designs as fits Purchaser's needs, but Purchaser may not otherwise alter, edit or manipulate the image.
Shay Cochrane remains the sole and exclusive owner and holder of the copyright in the image and the Purchaser may not sell, lease, loan, transfer, assign, or give away the image or a derivative thereof or otherwise allow a third-party to use the image in any way.
The Purchaser may not use SC Stockshop images to promote styling related workshops, webinars, classes, how-to-style blog posts or newsletters, or any styling related training.
These images have been designed to become a part of your branding just like a logo or font choice.
As an entrepreneur yourself, you know how frustrating and discouraging it can be when people misuse, steal, giveaway or alter your work. With that in mind, please don't change the colors or move the props around - it just doesn't look as good (and infringes on the usage terms)!
Feel free to crop the image any way that you want and overlay it with text or designs to help you to promote your brand and sell more products!
By purchasing the image you are agreeing not to give the image (or a part of the image) away to anyone else in ANY way even if you turned it into a beautiful free e-book cover, or snazzy desktop screen savor.
It would also be just plain wrong to re-sell the image in any form such as turning it into an art print or including it in a website or other template design.
Lastly, using an SC Stockshop image to sell your styling course, webinar or other styling related training is sort of false advertising. Show them the styling that YOU have done so that they know exactly what they are in for and can get excited! This is not meant to scare you.
If you have any questions or concerns about the legal use of our images please don't hesitate to shoot us an e-mail! We don't bite!