We hear it all the time. “I love your SC Stockshop & Social Squares photos and want to use them, but I just don’t know if styled stock is right for my business.”
Well friend, we are going to let you in on a little secret...it is!
We truly believe that any business can benefit from using styled stock photography and today we are breaking down the 3 main ways that your business, whatever it is, can benefit from incorporating styled stock photos!
3 Ways Your Business Can Benefit From Styled Stock Photography:
- Increase your brand’s perceived value
- Save yourself time and money
- Give your brand a cohesive presence
Benefit #1 - You will increase your brand’s perceived value by using styled stock photography.
Amazon founder Jeff Bezos has a famously been quoted saying, “Your brand is what people say about you when you're not in the room.” Basically, what that means is your brand images are speaking for you.
In the eyes of your potential client or customer your product or service is only worth the quality of the images you’re using to showcase it.
This means that all of the hard work you’re doing to create and promote your amazing products and high quality content could be wasted if you’re poorly representing your products and services with bad photos. People may never experience what you have to offer because they can’t see the worth of your offer being represented.
Styled stock photography can immediately increase your brand’s perceived value by taking your quality product or service and giving it the perception to match! We have seen businesses triple their revenue once they start using styled stock because the value of their offerings was finally being recognized!
Benefit #2 - You will save yourself time and money by using styled stock photography.
Now that we’ve established that using quality photos to sell your quality product or service is essential, let’s address why you should use stock photos rather than taking your own photos or hiring a personal brand photographer.
For those of you who have been trying to find the time to shoot your own product and branding images, let me drop some hard truth on you: You need to be devoting your limited time and energy to the things only you can do. If there are tasks on your list that can be outsourced, do it! We are willing to bet that even if you are a photographer (and we have tons of photographers as customers), the best use of your time is not styling and shooting product and/or branding images for your business!
With styled stock photos you can choose one image or several that work together, drop your products in with a few clicks, upload them to your website and be done with it!
For those of you looking to hire a brand photographer to shoot images for you, you can absolutely go this route - but it’s going to cost you! Brand shoots like these can cost thousands of dollars. Plus we can bet that you’re going to need images regularly for your business (or at least more than once). Friend, that adds up! If you’re looking to get the most for your investment, with images at price points like $19 or less, styled stock is the way to go!
Benefit #3 - You will give your brand a cohesive presence by using styled stock photography.
As a small business ourselves, we know the terms “marketing” and “branding” can feel daunting. There are so many "rules", expectations and trends to keep track of across all of the different platforms and it can feel like too much. Especially when you really need to focus on actually doing your craft and creating the thing that you’re promoting!
What if we told you that with just a few styled stock images you could create a brand presence across all of your platforms? With 1-5 styled stock photos you could have cohesive imagery for:
- Your Website
Pinterest Pins (Also See: "How to Use Canva to Create Simple Styled Stock Mock-Ups")
Newsletter Promotions (Also See: "Use Styled Stock Photography to Create Marketing Images Like J.Crew")
- And More!
In fact, you could purchase a set of styled stock images and create a complete, intentional, cohesive and beautiful brand like in the example below!
We truly think any business can benefit from increasing their perceived value, saving time and money, and creating a cohesive brand presence. We know that all of this can be done by using professional, high quality styled stock images from the SC Stockshop! We cannot wait to see how you're going to benefit from using styled stock in your brand!
Do you currently use styled stock images? What benefits have you experienced? Not familiar with styled stock but ready to start seeing the benefits we mentioned for yourself? Click that button below and let's get started!