Fall is fast approaching and with it, sale season! We want you to be ahead of the game with your promotional content so you can show up in style.
We know one of the biggest struggles with styled stock is always “but how do I use it!?” and we’re going to show you 5 super simple ways to use fall stock images in your visual marketing.
And guess what? These go beyond just marketing your big seasonal sales!
We all know that Pinterest users are planning for the future, so why not be the brand or business that provides exactly what they're looking for right now? Well, by using our images to create seasonal Pinterest graphics that stand out from the rest - we guarantee that you will! Engagement has already started to spike on the platform for the terms "Halloween, Thanksgiving, Black Friday, and Holidays", a big indicator that Pinners are in full-on discovery mode making this the perfect time for your business to capitalize on this momentum.
Content Ideas: Favorite holiday recipes, how to create the perfect Thanksgiving tablescape, transitioning your wardrobe to sweater weather, tips for taking time off during the holidays or whatever other topic works for your niche & continues to build your brand as an authority.
It can already feel pretty challenging to plan evergreen content and having to think about seasonality and transitions can be overwhelming. The struggle is real but we're full of good news! Our images were created so that you can use them across your digital channels, including Social Media! Swap out your everyday Instagram Story template for one of these fall pretties and engage your audience all season long! Being chic and timely was never easier.
Content Ideas: Share an announcement, overlay text to create shareable content (quotes & prompts), create a highlight cover to house all of your Fall promos, create bite-sized content sharing tips, tricks and all things pumpkin spice!
This is a big one friends! It's oh-so-important to give your customer a cohesive experience. If "your social media is your handshake then your website is your resume" and those visuals need to be carried across. Updating your website header to promote your big seasonal push should be the number one thing on your "Fall Transition List". This will ensure that the most relevant call-to-action is front & center and that your customer understands exactly what it is that you're promoting this holiday season. Remember, think beyond a sale. You can use this space to drive more newsletter sign-ups by creating a seasonal freebie, promoting a Fall challenge or to make important business updates.
Pro Tip: Use a free tool like Canva to create your website header then duplicate the design and update your other properties too! Think website buttons, Facebook Cover Photo, Newsletter headers, etc.
Okay. Stop the scroll! How cute is this real-life example from Simply Social Designs?😍 If you have a product of any sort that is getting a Fall face-lift or a new launch, using an image from our collection will provide the perfect backdrop and make your mockup appear more eye-catching. Mockups provide a visual representation of your product or design and they are the best way for your customer to imagine what the final product will look like.
Pro Tip: Worried about getting this done? Use Canva! It's easy to use and intuitive & you'll be making awesome mockups in no time!
Last, but not least, your holiday sale or promo! Research from the National Retail Federation concluded that 20-40% of total yearly sales for small businesses happen the last two months of the year. This same research showed that FOMO, particularly around the anticipation and excitement of big sales & promotions drove even more purchases. If you've been on the fence about a sale or promo or not sure where to start, now is the perfect time to get planning. We're here to help you rock Black Friday & Small Business Saturday, friends. So if you're ready to turn that FOMO into profits for your business, we've got you!
We hope you feel inspired and ready to be ahead of the game this Fall sales season.
Ready to pick your Fall promotion images? Shop Fall Now!