We hope you caught day one of our 5 day social media challenge to be more intentional and strategic with your Instagram posts! We are so excited about each day of this challenge because we aren't just teaching you how to gain followers, we are teaching tried and true business strategy and how it translates to social media to ensure that your posts are both authentic AND effective at building a profitable (and not just popular) brand!
Are you ready for day two!? Let's do this!
Quick marketing lesson today.
People don’t buy products or services. They buy solutions!
They don’t buy a set of workout DVDs (does anyone still use DVDs??) - they buy (or want to buy) a new body.
People don’t buy planners, they buy a more organized life!
Notice the difference?
The workout routine and DVD set is the actual product - but the reason people buy that kind of product is for the transformational power it contains. They don’t want to workout. They want to look in shape.
The planner is the product, but what people are really buying is a calm and less chaotic life.
How do YOU talk about your products or services on social media?
Do you focus on the features of your product? Or do you dive deep into the benefits your customers will receive when they purchase?
If you can do more of the latter, your business will skyrocket.
When it comes to marketing your product, your job is simple: show them how your product can make their life better.
So today’s challenge is simple, share one post that clearly articulates one powerful solution based benefit your product or service will give your audience if they buy. (And do yourself a favor...once you Identify what you are really selling, write it on a sticky note and post it on your computer for future Instagram post writing!)
Use the hashtag #SCgetsSocial as you complete each day's challenge on Instagram and go encourage someone else by checking out the hashtag and leaving a few comments! We will be doing the same!
*UPDATE: if you are just joining us, don't worry! You can find the complete challenge here on the blog!
And if you are looking for that perfect image to post so you can put this challenge into action, look no further than our new little sister shop, Social Squares!
With this transaction Buyer acknowledges that the purchase comes with a non-exclusive limited use license so that the Purchaser may use the image for personal or professional use in the normal course of Purchaser's business.
Purchaser may crop the image and overlay the image with text or pdfs of product designs as fits Purchaser's needs, but Purchaser may not otherwise alter, edit or manipulate the image.
Shay Cochrane remains the sole and exclusive owner and holder of the copyright in the image and the Purchaser may not sell, lease, loan, transfer, assign, or give away the image or a derivative thereof or otherwise allow a third-party to use the image in any way.
The Purchaser may not use SC Stockshop images to promote styling related workshops, webinars, classes, how-to-style blog posts or newsletters, or any styling related training.
These images have been designed to become a part of your branding just like a logo or font choice.
As an entrepreneur yourself, you know how frustrating and discouraging it can be when people misuse, steal, giveaway or alter your work. With that in mind, please don't change the colors or move the props around - it just doesn't look as good (and infringes on the usage terms)!
Feel free to crop the image any way that you want and overlay it with text or designs to help you to promote your brand and sell more products!
By purchasing the image you are agreeing not to give the image (or a part of the image) away to anyone else in ANY way even if you turned it into a beautiful free e-book cover, or snazzy desktop screen savor.
It would also be just plain wrong to re-sell the image in any form such as turning it into an art print or including it in a website or other template design.
Lastly, using an SC Stockshop image to sell your styling course, webinar or other styling related training is sort of false advertising. Show them the styling that YOU have done so that they know exactly what they are in for and can get excited! This is not meant to scare you.
If you have any questions or concerns about the legal use of our images please don't hesitate to shoot us an e-mail! We don't bite!