This is it! I can't believe that we have made it to the end of our 5 day Get Social Challenge! We think you are going to like this last one so let's get right to it. Read through to the end for something exciting! (If you missed our first 4 days, check them out here Day 1, Day 2, Day 3, Day 4)
Are you ready? Let's dive in!
Imagine you’re interviewing two people to fill an opening at your company. Both are equally qualified on paper.
Person 1 has all the “right” answers to your questions and seems prepared. Like a well oiled machine, she’s come ready to tell you what you want to hear.
Person 2 however takes a moment to honestly answer a question about one of her “weaknesses” (did anyone else ever hate that interview question?!).
She goes on to say that she has struggled her whole life with ADD and finds it hard to focus on any one task for longer than a few minutes. In the past it used to really affect her productivity at previous jobs.
BUT she learned to be honest and realistic about her limitations with concentration and developed a pretty rigid “no email, no phone” policy for a 4 hour chunk each day at work. And she also sets a timer every 20 minutes to remind her to get up from the desk and stretch to give her mind and body a mental break.
All of this has helped her work more effectively in spite of her ADD.
WOW - which one of those ladies would you hire?
Chances are you’d feel way more connected to Person 2 because she had the guts to open up and be authentic. She was a real person in that interview. Not just a slick interviewee.
And for better or worse, managers tend to hire people they feel more connected to.
The same principle applies to how people choose which brands to buy from - especially when it comes to small businesses. With so much slick corporate marketing out there on social media, the brands that can open up and be authentic will win.
When interacting with creative businesses, customers need to see a real person (or people) behind the brand. It helps them trust and connect with the companies they buy from.
Your challenge today is simple (but potentially hard): take a moment to share one truly authentic aspect of your life and post it.
What is one thing you can share that shows you aren’t perfect, that you have flaws, but that you are doing your best to serve your audience anyway?
Sound scary? Then you're on the right track!
We have really enjoyed following along with you on the #SCgetssocial hashtag as you have completed the 5 day challenges! Remember, each of these concepts that we have covered should be a part of your regular rotation of social media posting. Do this and you will never run out of strategic content!
Watch your inbox on Tuesday August 1st (if you are a subscriber) because we are going to be launching something HUGE that will ensure that you never run out of Instagram content ever again!
*UPDATE: if you are just joining us, don't worry! You can find the complete challenge here on the blog!
And if you are looking for that perfect image to post so you can put this challenge into action, look no further than our new little sister shop, Social Squares!