Instagram Challenge Day 5 of 5!

Instagram Challenge Day 5 of 5!

This is it!  I can't believe that we have made it to the end of our 5 day Get Social Challenge! We think you are going to like this last one so let's get right to it. Read through to the end for something exciting! (If you missed our first 4 days, check them out here Day 1, Day 2, Day 3, Day 4)

Are you ready? Let's dive in!

Imagine you’re interviewing two people to fill an opening at your company. Both are equally qualified on paper.


Person 1 has all the “right” answers to your questions and seems prepared. Like a well oiled machine, she’s come ready to tell you what you want to hear.


Person 2 however takes a moment to honestly answer a question about one of her “weaknesses” (did anyone else ever hate that interview question?!).


She goes on to say that she has struggled her whole life with ADD and finds it hard to focus on any one task for longer than a few minutes. In the past it used to really affect her productivity at previous jobs.


BUT she learned to be honest and realistic about her limitations with concentration and developed a pretty rigid “no email, no phone” policy for a 4 hour chunk each day at work. And she also sets a timer every 20 minutes to remind her to get up from the desk and stretch to give her mind and body a mental break.


All of this has helped her work more effectively in spite of her ADD.


WOW - which one of those ladies would you hire?


Chances are you’d feel way more connected to Person 2 because she had the guts to open up and be authentic. She was a real person in that interview. Not just a slick interviewee.


And for better or worse, managers tend to hire people they feel more connected to.


The same principle applies to how people choose which brands to buy from - especially when it comes to small businesses. With so much slick corporate marketing out there on social media, the brands that can open up and be authentic will win.


When interacting with creative businesses, customers need to see a real person (or people) behind the brand. It helps them trust and connect with the companies they buy from.


Your challenge today is simple (but potentially hard): take a moment to share one truly authentic aspect of your life and post it.


What is one thing you can share that shows you aren’t perfect, that you have flaws, but that you are doing your best to serve your audience anyway?


Sound scary? Then you're on the right track!


We have really enjoyed following along with you on the #SCgetssocial hashtag as you have completed the 5 day challenges!  Remember, each of these concepts that we have covered should be a part of your regular rotation of social media posting.  Do this and you will never run out of strategic content!


Watch your inbox on Tuesday August 1st (if you are a subscriber) because we are going to be launching something HUGE that will ensure that you never run out of Instagram content ever again!

 

*UPDATE: if you are just joining us, don't worry! You can find the complete challenge here on the blog!

Day 1 | Day 2 | Day 3 | Day 4

And if you are looking for that perfect image to post so you can put this challenge into action, look no further than our new little sister shop, Social Squares!


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THE SERIOUS LEGAL STUFF

With this transaction Buyer acknowledges that the purchase comes with a non-exclusive limited use license so that the Purchaser may use the image for personal or professional use in the normal course of Purchaser's business.

Purchaser may crop the image and overlay the image with text or pdfs of product designs as fits Purchaser's needs, but Purchaser may not otherwise alter, edit or manipulate the image.

Shay Cochrane remains the sole and exclusive owner and holder of the copyright in the image and the Purchaser may not sell, lease, loan, transfer, assign, or give away the image or a derivative thereof or otherwise allow a third-party to use the image in any way.

The Purchaser may not use SC Stockshop images to promote styling related workshops, webinars, classes, how-to-style blog posts or newsletters, or any styling related training.

NOW, IN PLAIN ENGLISH

These images have been designed to become a part of your branding just like a logo or font choice.

As an entrepreneur yourself, you know how frustrating and discouraging it can be when people misuse, steal, giveaway or alter your work. With that in mind, please don't change the colors or move the props around - it just doesn't look as good (and infringes on the usage terms)!  

Feel free to crop the image any way that you want and overlay it with text or designs to help you to promote your brand and sell more products!  

By purchasing the image you are agreeing not to give the image (or a part of the image) away to anyone else in ANY way even if you turned it into a beautiful free e-book cover, or snazzy desktop screen savor.

It would also be just plain wrong to re-sell the image in any form such as turning it into an art print or including it in a website or other template design.  

Lastly, using an SC Stockshop image to sell your styling course, webinar or other styling related training is sort of false advertising. Show them the styling that YOU have done so that they know exactly what they are in for and can get excited!  This is not meant to scare you.  

If you have any questions or concerns about the legal use of our images please don't hesitate to shoot us an e-mail! We don't bite!