If you've been an SC Stockshop Insider for awhile, you have probably heard us refer to Stockshop images as "images to build a brand around"...
But what exactly does that even mean and how does that help YOU?
You have your logo, you have your color palette, maybe you even have a "brand board" from your graphic designer but there is one thing that you are missing and that one thing can make or break your brand's first impression in the marketplace.
What's that one thing?
Your "brand imagery."
Well developed brands have a core set of branded imagery that visually represents the personality and polish of their brand alongside their other core design elements (think logos, patterns, color palettes). These images are repeatedly used everywhere from their website and Facebook page to their social media account for a consistent and cohesive visual brand.
SC Stockshop images are shot in such a way (extra high resolution, polished and professional styling and perfectly crisp whites and colors) that a business can select a small set of images that correspond to their brand palette and use and reuse that same core set of images the same way they would use and share their other design elements to get noticed and establish themselves as the real deal. Literally "building their visual brand" around these image.
To show you exactly what we mean, today we want to give you a look at someone who is crushing it with their Stockshop image incorporation. You are going to notice right away how polished, professional and cohesive Emily Moore's brand is with the use of just FIVE images!
Emily purchased Our French Blue Brand Builder Set and we can't wait for you to see what she did with it. It will blow you away!
Use styled stock photography to set the tone of your website by incorporating an SC Stockshop image as the main hero image on your homepage. Emily's brand immediately catches your eye, tells you she means business, and welcomes you in - all at once.
The wonderful thing about our Brand Builder is that you receive more than just one stunning image. Like Emily you can incorporate a similar, show-stopping image (or images) into your interior hero images. Let the SC Stockshop make every page on your site as stunning and strong as the next!
The thing that makes the SC Stockshop's styled stock photography different from all the other stock shops out there is our unparalleled image quality. You can zoom and crop any SC image into various ways to be used throughout your website. Just like Emily did here with her contact page!
Want to show off your work to potential clients? Our screen styled stock images are the perfect way to do just that! As a photo editor, using the screen image that came in her Brand Builder Set was the perfect way for Emily to show potential clients exactly what they would get when they hire her!
We believe that every touch point of your brand should be consistent. That's why we recommend incorporating your SC Stockshop styled stock images into your Facebook header! You want your clients to recognize your brand immediately when they run across it on social media. Emily incorporated her Brand Builder images throughout her Facebook profile and it makes all the difference!
Did you know that you can get at least 30 images variations from a single SC Stockshop image? Learn how to get the most out of your styled stock images and incorporate all of your new variations on Instagram to keep your feed looking polished and well branded!
Every Brand Builder Set comes with a vertical variation that we have hand selected for Pinterest! Use our vertical styled stock to create Pinterest-worthy graphics that lead to a boost in blog traffic!
With one Brand Builder Image Set, Emily immediately had all of the branding imagery she needed to create a strong, consistent brand presence in her market. Every touch point feels authentic and seamless so that clients easily flow through her brand experience. Her brand is strong and memorable. And the best part is, she was able to create all of this for less than $40 per image!
We believe in the power of imagery to make or break a brand.
Stockshop clients like Emily have reported higher sales, increases in followers and newsletter subscribers, higher customer satisfaction and brand recognition and more confidence as business owners since incorporating Stockshop images into their visual brand.
You can too.
With this transaction Buyer acknowledges that the purchase comes with a non-exclusive limited use license so that the Purchaser may use the image for personal or professional use in the normal course of Purchaser's business.
Purchaser may crop the image and overlay the image with text or pdfs of product designs as fits Purchaser's needs, but Purchaser may not otherwise alter, edit or manipulate the image.
Shay Cochrane remains the sole and exclusive owner and holder of the copyright in the image and the Purchaser may not sell, lease, loan, transfer, assign, or give away the image or a derivative thereof or otherwise allow a third-party to use the image in any way.
The Purchaser may not use SC Stockshop images to promote styling related workshops, webinars, classes, how-to-style blog posts or newsletters, or any styling related training.
These images have been designed to become a part of your branding just like a logo or font choice.
As an entrepreneur yourself, you know how frustrating and discouraging it can be when people misuse, steal, giveaway or alter your work. With that in mind, please don't change the colors or move the props around - it just doesn't look as good (and infringes on the usage terms)!
Feel free to crop the image any way that you want and overlay it with text or designs to help you to promote your brand and sell more products!
By purchasing the image you are agreeing not to give the image (or a part of the image) away to anyone else in ANY way even if you turned it into a beautiful free e-book cover, or snazzy desktop screen savor.
It would also be just plain wrong to re-sell the image in any form such as turning it into an art print or including it in a website or other template design.
Lastly, using an SC Stockshop image to sell your styling course, webinar or other styling related training is sort of false advertising. Show them the styling that YOU have done so that they know exactly what they are in for and can get excited! This is not meant to scare you.
If you have any questions or concerns about the legal use of our images please don't hesitate to shoot us an e-mail! We don't bite!